Balance is the weighted relationship between the visual elements.
Composition is the organization of the elements of design into a unified whole.
Emphasis is the focus of attention in a composition.
Harmony is the unity of all the visual elements in a composition.
Proportion is the ratio of one part of the composition to another.
Repetition is the use of an element or elements more than one time in a single composition.
Rhythm is the repetition of an element to achieve movement in a composition.
Unity is the organization of elements and principles into a whole.
Variety is the differences among and between elements in a composition.
Contrast where there is distinguishable difference between objects. This may be in shape such as the letter “s”
and the letter “l”. Or it may be in contrast in tone, colour, mass etc.
Economy is the intentional removal of elaboration. Only the elements that have a purpose remain.