Principles Of Design

Balance

Balance

Balance is the weighted relationship between the visual elements.

Composition

Composition

Composition is the organization of the elements of design into a unified whole.

Emphasis

Emphasis

Emphasis is the focus of attention in a composition.

Harmony

Harmony

Harmony is the unity of all the visual elements in a composition.

Proportion

Proportion

Proportion is the ratio of one part of the composition to another.

Repetition

Repetition

Repetition is the use of an element or elements more than one time in a single composition.

Rhythm

Rhythm

Rhythm is the repetition of an element to achieve movement in a composition.

Unity

Unity

Unity is the organization of elements and principles into a whole.

Variety

Variety

Variety is the differences among and between elements in a composition.

Contrast

Contrast

Contrast where there is distinguishable difference between objects. This may be in shape such as the letter “s”
and the letter “l”. Or it may be in contrast in tone, colour, mass etc.

Economy

Economy

Economy is the intentional removal of elaboration. Only the elements that have a purpose remain.

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