Elements and Principles Of Design

Principle: Balance

Principle: Balance

Balance is the weighted relationship between the visual elements.
Design: Colour

Design: Colour

Colour can be mixed from red, yellow, and blue, can be combined to make new colours, can be mixed for intensity and value, can express moods and feelings, can be warm or cool, can give the illusion of distance.
Principle: Composition

Principle: Composition

Composition is the organization of the elements of design into a unified whole.

Principle: Contrast

Principle: Contrast

Contrast where there is distinguishable difference between objects. This may be in shape such as the letter “s” and the letter “l”. Or it may be in contrast in tone, colour, mass etc.
Principle: Economy

Principle: Economy

Economy is the intentional removal of elaboration. Only the elements that have a purpose remain.

Principle: Emphasis

Principle: Emphasis

Emphasis is the focus of attention in a composition.

Design: Form

Design: Form

Form is shape with dimension, can be balanced symmetrically or asymmetrically, can be open or closed, when repeated creates pattern, can be organic and/or geometric, can be studied for its historical and cultural significance.
Principle: Harmony

Principle: Harmony

Harmony is the unity of all the visual elements in a composition.

Design: Line

Design: Line

A line is defined as a mark with length and direction, created by a point that moves across a surface. A line can vary in length, width, direction, curvature, and color. Line can be two-dimensional (a pencil line on paper), or implied three-dimensional.

Principle: Proportion

Principle: Proportion

Proportion is the ratio of one part of the composition to another.
Principle: Repetition

Principle: Repetition

Repetition is the use of an element or elements more than one time in a single composition.

Principle: Rhythm

Principle: Rhythm

Rhythm is the repetition of an element to achieve movement in a composition.
Design: Shape

Design: Shape

Shape creates pattern when repeated, can be organic or geometric, can be positive or negative, creates rhythm when repeated, creates emphasis when varied in size, creates balance when varied in placement, can be objective or non – objective, can be distorted or extended.
Design: Space

Design: Space

Shape can be displayed by overlapping spaces, can be displayed by color, can be two or three – dimensional, can be distorted, can be positive and negative, can be shown by proposition.
Design: Texture

Design: Texture

Texture can be real or simulated, can form a surface, can be natural or man
– made, can achieve emphasis, can be affected by lighting conditions.
Principle: Unity

Principle: Unity

Unity is the organization of elements and principles into a whole.

Design: Value

Design: Value

Value can be created by the manipulation of media, can be expressed through a variety of media, can create movement, can separate a surface, can create an illusion of depth, can be the lightness or darkness of media.
Principle: Variety

Principle: Variety

Variety is the differences among and between elements in a composition.